As a consultant, I ask every client: “What are your key performance indicators and metrics and how are you tracking and following them?” This question usually elicits substantially more fear and apprehension than it should. After reading this post, you will: 1) Learn the definition of key performance indicators (KPI) and business process management (BPM) […]
Tag: Business Analytics
Branding and Logos
Logos are symbols or designs that make your company identifiable. A few great examples of this are the “Golden Arches” of McDonald’s or the Mermaid Logo for Starbucks. Branding occurs when a memorable logo can signal to the customer a difference in quality and a reason to purchase your product over a competitor. As a […]
Business Analytics Introduction Video
Below is a quick, 6-minute video made for small business owners to introduce business analytics and why it is important. My goal is to make analytics affordable for all business owners and to make the process easy, transparent, and focused on profitable growth.