Logos are symbols or designs that make your company identifiable. A few great examples of this are the “Golden Arches” of McDonald’s or the Mermaid Logo for Starbucks. Branding occurs when a memorable logo can signal to the customer a difference in quality and a reason to purchase your product over a competitor. As a consumer, you have a good idea of what the product or service will be when you see a logo with which you are familiar. 

In addition to producers and products, logos are also helpful to retailers and service providers and not just producers of a product. Examples of this include the Walmart Spark, the Target Bullseye, and the AT&T globe. When you see these particular logos, what comes to mind? Do you see connectivity with the AT&T globe? Do you feel like you are in the “right” place with the Target Bullseye or the Walmart Spark? Years of marketing and consistent approach build an association in the minds of consumers. Hiring a business and marketing consultant is a great way to understand how customers perceive your brand and how to make a compelling brand image cost-effectively.