Tag: Business Analytics

New York’s Income Tax

Part 2 – Do Progressive Income Tax Policies Reduce Inequality? Introduction In a 2022 speech, Governor Kathy Hocul (D-NY) said, “Just jump on a bus and head down to Florida where you belong, ok? Get out of town, get out of town because you don’t represent our values, you are not New Yorkers” which at […]

Key Performance Indicators and Why You Need Them

As a consultant, I ask every client: “What are your key performance indicators and metrics and how are you tracking and following them?” This question usually elicits substantially more fear and apprehension than it should. After reading this post, you will: 1) Learn the definition of key performance indicators (KPI) and business process management (BPM) […]

Branding and Logos

Logos are symbols or designs that make your company identifiable. A few great examples of this are the “Golden Arches” of McDonald’s or the Mermaid Logo for Starbucks. Branding occurs when a memorable logo can signal to the customer a difference in quality and a reason to purchase your product over a competitor. As a […]