Using a post-service survey is one of the more common ways a company receives feedback from clients and customers. Surveys take a lot of time to design and properly analyze. This blog post will show the difference between a basic analysis and an advanced analysis of a single survey question. Survey design is a separate topic that […]
Tag: Clients
Branding and Logos
Logos are symbols or designs that make your company identifiable. A few great examples of this are the “Golden Arches” of McDonald’s or the Mermaid Logo for Starbucks. Branding occurs when a memorable logo can signal to the customer a difference in quality and a reason to purchase your product over a competitor. As a […]
The 5:3:2 Rule for Social Media
The 5:3:2 Rule for Social Media posting has made its way around the internet for a few years now. I generally have found this type of usage pattern to be helpful for small businesses, so we’ll discuss it briefly here. This type of Social Media posting can be helpful to a small business owner as […]
Business Analytics Introduction Video
Below is a quick, 6-minute video made for small business owners to introduce business analytics and why it is important. My goal is to make analytics affordable for all business owners and to make the process easy, transparent, and focused on profitable growth.